Out the box integration with GTM, like we have with Facebook Pixels, Google Analytics, etc. (Bryan Kim's notes): GTM is an attribution tool from Google, FOR Google ads. It's possible to build attribution feedback for Google ads with Google Analytics, but GTM can do more advanced stuff. And generally its a quicker setup. Not a broad based feature. Definitely targets advanced digital marketers. But amongst advanced Google ads marketers, it's a point of differentiation. I personally would not roadmap this as a one off. I would tackle this in a broader project tackling digital marketing ad/attribution integrations. For example, there's probably a lot of overlap work building GTM features as there is with doing cAPI integration with Facebook ads. I'm not a dev nor a project manager, but IF we wanted to tackle this, might make sense to hire a contract engineer well versed with FB/Goog ads APIs, who has built similar tooling for other platforms.