I’d love to see Beacons expand its email marketing capabilities. Right now, the tools are usable, but very limited for creators who rely on email as a core part of their business. Advanced Text Styling Options Currently, email text customization is very basic. I’d love the ability to: Change the color of individual words, phrases, or sentences Style text on a per block or per line basis instead of changing the color of the entire text block This would allow for better emphasis, branding consistency, and overall readability without needing external tools. Native GIF Support (Not Linked) I’d like to be able to insert GIFs directly into emails instead of having to link them. Linking GIFs forces subscribers out of the email thread and breaks engagement. Embedded GIFs are standard across most modern email platforms and would significantly improve: Engagement Visual storytelling Promotional and launch emails Rule Based Tagging + Flexible Segmentation Controls (Most Important) Ideally, I’d love Beacons to support automated tagging based on user actions, with creator defined rules. Examples: If someone downloads a specific freebie, they are automatically tagged based on that content If someone purchases a specific product, they are automatically tagged for that product or category These tags should be visible directly on each subscriber’s audience profile in the backend To clarify, I’m not asking Beacons to decide segmentation for creators. I’d want access to settings or rules where we define how actions translate into tags. Example scenario: A subscriber downloads: “Affiliate Marketing 101” “How to Be a Virtual Assistant as a Side Hustle” That subscriber would automatically receive tags such as: Digital Marketing Affiliate Marketing Virtual Assistant From there, I’d want the flexibility to: View those actions and tags on the subscriber’s profile Manually move that subscriber into one or multiple groups based on my own strategy Email subscribers based on tags, groups, or both Even if group movement remains manual, automatic tagging alone would be a major improvement and would give creators far more control over their audience management. Limitations & Trust Issues With Current Dynamic Groups Beacons currently uses dynamic groups, but the logic behind them is unclear. I’ve noticed Audience Members labeled as “high engagement” But when reviewing individual activity, a large percentage of those subscribers have not engaged with emails in months based on Beacons’ own analytics Without transparent rules, visible tags, or manual override options, it’s difficult to: Send relevant emails Properly segment audiences Clean lists Build intentional email funnels Giving creators visibility into why someone is in a group and the ability to apply our own logic would dramatically improve the email marketing experience. If there are any other questions, feel free to ask or if anyone else is interested in adding more to this feel free to.
