The new rate card redesign has eliminated its customizability! You used to be able to type in anything you want, now you have to select a platform, then a format. This makes the media kit way too busy and overwhelming for brands because you have to list out every platform and every format on those platforms. You can also now no longer have an option that says "reel posted to all platforms." There is also no option to be able to add a rate for a "link in bio" that applies cross-platform. This limitation has impacted brand interest.