Pixel coding
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Sierra Forrester
I want to be able to embed coding for my pixel because as of now my pixel is firing and showing purchases that haven’t been actually made. This tells meta to send my ads to those people when they actually didn’t purchase . I was told by a meta specialist I need to talk to beacons web developer
They said I need to have the website developer ensure that my pixel is firing once the purchase has actually been made and the customer is at the success screen after payment. My ad’s can’t word properly without this feature
Jacob Choi-Durham
Hey Sierra Forrester, thanks for your feedback! I have a few more questions for you:
- Can you provide more details on the specific events or actions that should trigger the pixel to fire?
- Are there any specific platforms or tools you are using to track these purchases that we should be aware of?
- Have you experienced similar issues with pixel tracking on other platforms or is this unique to Beacons?
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Sierra Forrester
Jacob Choi-Durham this is unique to beacons as there is no embed/coding/HTML functionality. When someone clicks on my product adds it to the cart it is triggering a purchase on my pixel that I track through meta ads manager. When there was not actually a completed purchase. The coding needs to be embedded within the website once the person completes the purchase and end up on the success screen.