Megan Vasquez
I’d love to request the ability to use conditional logic inside email automations to create more personalized and responsive subscriber journeys.
Here’s what I’m envisioning:
Add If/Then branches directly within an automation (e.g., “If subscriber has Tag A → send Email X; If not → send Email Y”)
Conditions based on:
Tags (present or absent)
Custom field values (e.g., product type, interest, birthday)
Email engagement (opened, clicked, not clicked)
Purchase history or product type
Option to nest or stack conditions for more complex paths
This would allow:
Targeted follow-ups based on behavior or interest
Smarter upsells and cross-sells
Better support for evergreen funnels, challenges, and multi-offer ecosystems
Adding conditional branching would help reduce the number of separate automations I have to manage and make sequences more intuitive and dynamic—creating a much smoother experience for both the business and the subscriber.
Thanks so much for considering this!