By generating custom html code for each of our store products, we can embed them on any website and get the beacons name out there. This works great for us business owners too, because we can keep all our leads and crm in one place and initiate nurture email sequences all from beacons. It simplifies our workflow and allows us also to propagate the beacons name. Pro users could have the option to turn off the beacons logo in the embed html code.