For some reason, the Age breakdown stats for TikTok are missing from the Media Kit analytics data, even though this information is readily available in TikTok analytics and can even be downloaded from the TikTok website in CSV format. While the Age stats on TikTok are not separated by gender as they are on Instagram and YouTube, it would still be useful to have that data presented in the media kit.

There does appear to be an option for this stat in the Media Kit settings for TikTok, but, it is grayed out and cannot be turned on (see attached screenshot). But the option says "Gender and Age" and on TikTok the Age stat isn't broken down by gender because they have a separate Gender stat, which is being shown in the Media Kit. Beacons should just add the Age stats without the gender breakdown to the Media Kit because this is a very important metric for brands that want to work with creators. Thanks!